“I’m not the girl that shows up in a suit just to impress you. I’ll wear one if you ask—but I’d rather connect as me. That’s how I lead, that’s how I build trust, and that’s how I get to ‘Hell Yes.’” —Amy Mark

Amy Mark starts with real talk

Amy Mark didn’t plan to spend 20 years in a multifamily. Like many others, she fell into it—starting as a leasing agent. She stayed because she found her rhythm.

“I couldn’t escape it,” she says. “I realized I’m good at this. I connect with people. I care. And that actually matters.”

Today, Amy leads as a Regional Director at Center Space, a publicly traded real estate company. But her title doesn’t define her. Amy shows up with heart, humor, and high expectations. Her leadership reflects her values. Her motto? “Be fearlessly authentic.” (It’s even tattooed on her wrist.)

Her journey isn’t about climbing a ladder. It’s about saying “Hell Yes” to roles and relationships that align with who she is—and leading others to do the same.

When change hits hard

Amy worked as an RVP at Embrey. Every week, she flew across markets, managing complex portfolios. Then one day, it ended. Suddenly, she had no job, no plan, and no idea what came next.

“That moment humbled me,” she says. “It also forced me to pause.”

She realized she had worked nonstop without ever asking, “Is this still working for me?”

The answer was no.

“I needed to stop surviving and start choosing,” she says. “I didn’t want to live in airplanes anymore. I wanted impact—but also peace.”

She didn’t rush into the next role. She waited for a true fit.

“I asked myself, what does a real ‘Hell Yes’ look like for me? And I held out for it.”

That decision marked a turning point—not just in her career, but in how she approaches leadership today.

Saying “Hell Yes” to culture and balance

When Amy interviewed at Center Space, she didn’t talk about money or titles first. She asked about balance, culture, and leadership values.

• “Will I be home?”
• “What does balance really look like here?”
• “Do you live your values?”

She got the answers she needed.

From day one, she felt like she belonged. She met leaders who led with empathy and clarity. She joined a team that wanted her to be exactly who she was.

“They didn’t just say they had a good culture—they showed me,” Amy says. “They talked about people. About support. About showing up for each other.”

That felt like a Hell Yes.

“When you’re authentic, everything gets easier,” she says. “You lead better. You influence better. You build trust faster.”

Leading with “Hell Yes” energy

Amy leads with intention. She makes bold decisions, sets clear expectations, and keeps the human touch alive—even as the industry leans more on tech.

She gives the why

Amy never shuts down ideas without an explanation.

“I never say no without a reason,” she says. “I want people to understand the why.”

That clarity builds trust. She encourages feedback, invites pushback, and creates space for her team to grow.

“I want you to challenge the policy,” she says. “That’s how we make it better.”

She sets expectations up front

Amy makes expectations clear from the start—whether she’s onboarding a new hire, rolling out a policy, or supporting residents.

“If you do this, you get that. If you don’t, here’s what happens.”

That clarity makes people feel safe. It removes the guesswork. It creates real accountability.

“When people know what success looks like, they’ll chase it,” she says.

She solves problems fast. When leasing slows down, she walks the units herself. She checks the details—baseboards, caulking, lighting—and makes low-cost changes that improve first impressions.

“You don’t always need a big budget,” she says. “You just need fresh eyes and a little care.”

She sells internally like she sells externally

Amy doesn’t change her tone for different departments. Whether she’s working with marketing, facilities, or operations, she brings the same blend of clarity, timing, and energy.

She pitches ideas when the timing makes sense.

“Summer’s the worst time to roll out a new process,” she says. “You wait. You read the room.”

And if someone says no?

“I ask, is it a ‘No forever’ or a ‘Not right now?’”

She pivots, refines the idea, and comes back stronger.

“You have to stay bold without bulldozing,” she says. “Sometimes the timing’s off. That doesn’t mean the idea is.”

Getting to “Hell Yes” — three takeaways

Time your pitch

Great ideas need context. Even if the solution works, the moment has to be right. Timing matters just as much as content.

“You don’t force something new in peak season,” she says. “You wait until people can focus.”

Build relationships before you need them

Amy invests in people long before there’s a need. She says yes to coffee meetings, responds to DMs, and shows up for association events.

“Have the coffee,” she says. “Even if there’s nothing on the table. Just connect. That moment could turn into something big later.”

Use feedback to improve fast

Amy reads resident reviews—especially the angry ones.

“You can feel the frustration in their typing,” she says. “But that frustration helps us learn. It shows us where to improve.”

She uses those reviews to coach, to celebrate, and to grow her team.

“We’re already living our values,” she says. “Sometimes we just need someone else to point it out.”

Leading with heart, data, and results

Amy doesn’t just lead properties—she builds culture.

She focuses on tenure. She supports training through associations. She champions maintenance teams with the same energy she gives to corporate leaders.

She doesn’t force a rigid path. She encourages growth in all directions.

“We’re not linear anymore,” she says. “There are so many ways to grow. We just have to show people the map.”

That’s why she launched a storytelling project. She’s showcasing real career paths—like painters who became VPs and leasing agents who now lead training programs.

“People can’t imagine a future if no one shows it to them,” she says. “We have to tell the story out loud.”

Stay bold, stay real, stay you

Amy leads with her whole self. She doesn’t pretend to be anyone else. That authenticity draws people in. It creates loyalty. It inspires action.

She doesn’t chase “yes.” She earns it.

She builds trust through clarity, connection, and presence. She solves problems without drama. She speaks up with purpose.

And she keeps showing up.

“I’ve learned how to say no. But I’ve also learned when to say, ‘Let’s wait, and try again later.’ That’s how you keep growing. That’s how you get to Hell Yes.”

“If you’re bold and honest and kind, people will listen. Even if they don’t agree yet.”

“I’ve built my career by staying true to who I am. And I’m not done yet.”

Want to bring more “Hell Yes” energy into your team, your culture, or your leadership?

• 👉 Follow Amy Mark on LinkedIn to see how she leads, builds, and grows with heart.
• 👉 Share this with someone who needs permission to show up boldly.
• 👉 And start asking the question Amy never stops asking:

“Does this feel like a Hell Yes—or is it just a maybe we’re settling for?”