Maintenance Organizational Models

June 9, 2025
How to Do More With Less?

Our mission is to simplify the homeowners & home builders customer experience. Let Iris do the work.

Getting to Hell Yes with Michael Brown: Equitable Screening, Leading Indicators and the Cost of Inaction

November 24, 2025
Michael Brown, RentButter CRO, saw renter screening often excludes reliable payers. With 25 years in PropTech, he founded RentButter to challenge industry norms.

Getting to Hell Yes with Thomas DeMiranda: Building a Student Housing Brand That Lasts

November 17, 2025
Thomas’s path from sales to Yugo’s CSO showed one theme: property management isn’t just assets—it’s about students, parents, and transformative life experiences.

From Scarcity to Systems: Brandon Hammond on Building Stronger Operational Foundations

November 10, 2025
Brandon said he spent the first 15 years of his career building better mousetraps trying to be the smartest person in the room. However over time, he realized the true value was in people, not processes. You can’t build anything at scale unless people want to build it with you.

Getting to Hell Yes with Phillip Burton: Building Trust Beyond Flooring

November 3, 2025
Phil showed how tech—laser measuring, scheduling, process optimization—amplifies work. Real value is crews on time, smoother installs, and trust. That’s the filter I’ll keep.

Getting to Hell Yes with Greg Frank: Building the World’s Largest SFR-BTR Community

October 27, 2025
Greg showed that real wins come from collaboration—owners, vendors, residents—built on partnerships, standards, and shared stories. The future is “Hell Yes” together.

Getting to Hell Yes with Jake Stoll: From Whiteboards to Predictable Turns

October 20, 2025
Jake highlighted research showing friction in residents’ first 90 days—broken appliances, missed cleanings—reduces renewals. Sloppy turns risk early move-outs.

Hell Yes to Speed and Consistency: How Kelly Brooks Turned Renovation into a Data Business

October 13, 2025
Kelly Brooks turned renovations into a disciplined, data-driven machine—delivering speed, consistency, and design that give customers true peace of mind.

Getting to Hell Yes with Dan Oltersdorf: Building Success by Taking Work Off Your Plate

October 6, 2025
Passion fuels resilience and creativity. When work excites you, it energizes and improves outcomes; fake interest only drains energy and reduces results over time.

Getting to Hell Yes with Daniel Paulino: Moving from Metrics to Meaning

September 29, 2025
Daniel Paulino shares how moving beyond vanity metrics toward meaningful impact builds trust, drives engagement, and connects data with human experience.

De-Risking the Guesswork: How Tyler Kuresa is Bringing Clarity to Chaos in Multifamily Ops

September 22, 2025
Tyler Kuresa is transforming multifamily ops by replacing guesswork with operational clarity — making maintenance decisions smarter, costs lower, and teams more accountable.