Breaking into Real Estate with a Relentless Mindset
For Stash Geleszinski, real estate isn’t just a career choice—it’s a calling influenced by family and an innate drive to succeed. His mother worked as a residential agent, and while he saw real estate’s potential early on, he knew traditional residential sales weren’t for him. The idea of chauffeuring clients around in a minivan didn’t appeal to him, but the high-stakes world of commercial real estate and multifamily brokerage did.
The Hard Lesson of Transactional Selling
Stash quickly learned that simply connecting buyers with existing listings wasn’t enough. One of his first hard lessons came when he sent a prospective client a deal he had found on another broker’s listing. The response was polite but direct:
“Stash, I appreciate you sending this, but we get every other broker’s stuff as well. If we want it, we’ll buy it through them. If you want to do business with us, you have to bring us deals.”
At that moment, he realized that to stand out, he needed to bring exclusive, off-market deals to the table.
Leveraging Data to Predict Deals
Determined to solve this problem, Stash started analyzing market trends, property owner behaviors, and financial triggers that indicated a property was about to be listed. This insight led to the creation of Nēdl AI, a platform that uses data-driven insights to identify properties most likely to sell.
Key Benefits of Nēdl AI:
- Predicts properties most likely to sell.
- Provides prioritized lead lists.
- Moves brokers from random cold calls to meaningful, timely conversations.
Getting to Hell Yes in Selling
The “Getting to Hell Yes” philosophy in sales isn’t about pressure tactics, endless follow-ups, or persuasion games. It’s about creating a natural alignment between the buyer, the seller, and the opportunity.
Top 3 Takeaways for “Getting to Hell Yes” in Sales:
- Anticipate Needs Before the Buyer Realizes Them: The best salespeople aren’t order-takers—they’re problem-solvers.
- Use Data to Prioritize Effort: Smart sales strategies focus on the highest-value opportunities first.
- Stop Selling, Start Matching: Great sales isn’t about persuasion—it’s about connecting the right people with the right opportunities at the right time.
Final Thoughts
Stash’s journey from grinding through cold calls to pioneering a predictive AI sales model showcases what “Getting to Hell Yes” truly means:
- It’s not about pushing harder—it’s about working smarter.
- It’s not about reacting to opportunities—it’s about predicting them.
- It’s not about selling—it’s about helping buyers and sellers meet at the perfect moment.
For brokers who want to stop chasing deals and start creating them, this isn’t just an improvement—it’s a necessity.
Listen to the “Getting to Hell Yes!” podcast:
