Great Northern Insulation chooses IrisCX to power virtual estimates

May 10, 2023

Great Northern Insulation Chooses IrisCX to Power Virtual Estimates

End Customers Will Get Faster Quotes

CALGARY – May 10, 2023 – IrisCX, the smart video platform for virtual product selection, DIY setup, and support, today announced that Great Northern Insulation (GNI) has selected IrisCX to power its virtual estimates program. This initiative allows GNI to better serve customers by delivering faster, more accurate quotes while reducing the need for physical in-home estimates, thereby lowering the company’s carbon footprint.

According to Gartner, 61% of CSOs are already investing in new technology to enable virtual selling.

Enhancing the Customer Experience with Virtual Estimates

“Partnering with GNI has allowed us to better understand how progressive home services companies are differentiating themselves,” said Guillermo Salazar, co-founder and CEO of IrisCX. “GNI recognizes that consumers need to be the focus, and to achieve that, business processes must be built to better serve the customer, not the company. Consumers still want expert knowledge and guidance, but they want it on their terms. IrisCX enables companies to deliver that experience.”

Today’s customers are time-sensitive and don’t want to wait days or weeks to receive a quote. Through this partnership, GNI can now provide fast, interactive, and accurate quotes in a digitally connected way. Customers can simply use their smartphones to show a GNI representative the scope of their insulation project—whether it’s a top-up, removal, or replacement—while remaining connected to a live expert throughout the process. This seamless combination of digital convenience and human expertise ensures the best possible customer experience.

Transforming the Insulation Industry with Technology

“We recognize the opportunity to modernize the insulation industry using technology,” said Bill Maginas, CEO of GNI. “Partnering with IrisCX aligns with our digital transformation strategy and supports our carbon footprint reduction goals. It allows us to use data more efficiently while reducing costs and improving service delivery.”

With IrisCX, GNI can now offer same-day or next-day appointments to homeowners looking to upgrade their insulation and reduce energy consumption. The real-time video interaction ensures accurate estimates, as the estimator can view the client’s space directly and ask relevant questions to refine the quote.

In some cases, GNI services locations as far as 300 kilometers away from their nearest office. With IrisCX, these remote customers can now be served much faster than through traditional in-person visits.

Key Benefits of the IrisCX-GNI Partnership

According to Maginas, GNI is already experiencing several benefits from implementing IrisCX:

Competitive Differentiation – GNI stands out in the market by offering innovative virtual services.
Reduced Truck Rolls – Fewer in-person visits lower operational costs and environmental impact.
Enhanced Quote Accuracy – AI, augmented reality, and process automation enable more precise estimates.
Secure, One-Click Connections – Customers don’t need to download an app or register online.
Improved Onsite Readiness – Installation teams can review projects before arriving at the site.
Comprehensive Record-Keeping – All estimates are transcribed and archived to maintain accuracy.

“We’re constantly looking for ways to improve customer experience and streamline our services,” added Maginas. “IrisCX represents a game-changing improvement that benefits both us and our customers.”

Twitter: @iriscxglobal
LinkedIn: IrisCX

About IrisCX

IrisCX is a leading SaaS company specializing in personalized visual customer experiences that help consumers make product purchasing decisions, assemble products in their homes, and receive real-time support. IrisCX’s smart video technology connects customers to live expert assistance instead of waiting for in-person visits.

Brands that use IrisCX experience:

Higher customer loyalty
Lower customer service costs
Reduced product returns

Powered by computer vision, conversational intelligence, and machine learning, IrisCX provides both self-guided solutions and live expert interactions.

Founded in 2018, IrisCX is headquartered in Calgary, Canada, and operates across the country. For more information, visit https://iriscx.com.