ICwhatUC Selected for Stage 2 Capital’s Second Accelerator Cohort of Rising B2B Start-Ups

Stage 2 capital logo

Calgary, Alberta – June 23, 2022 – ICwhatUC, an enterprise video customer service platform that is disrupting the way companies deliver customer experience to consumers, has been selected by Stage 2 Capital to participate in the new cohort for their accelerator program starting July 13, 2022.

Stage 2 Capital, a leading go-to-market venture capital fund, invests in and helps software companies scale sustainable revenue. The accelerator is uniquely dedicated to go-to-market execution to support early-stage B2B companies and founding teams in building a thoughtful, scalable growth engine.

The accelerator matches each company with a coach as well as delivers curriculum that will provide actionable steps to accelerate growth. Coaches include executives like Toby Carrington (EVP of Ops, Seismic), Hillary Carpio (Director of ABM, Snowflake), Amy Volas (Founder & CEO, Avenue Talent Partners), Genefa Murphy (CMO, Five9), Linh Ho (CGO, Zelros), Yev Davis (Director of CS, Asana), and many others.

“We are excited to work with and learn from Stage 2’s world renowned mentors and coaches”, said Guillermo Salazar, CEO and Co-Founder of ICwhatUC. “Scaling is critical at our stage and this is an amazing opportunity to understand how to emphasize the importance of data, efficiency and product market fit when disrupting a category”.

ICwhatUC is transforming the enterprise customer experience with their video service platform. Instead of waiting for a service expert to be sent on-site, service organizations can remotely inspect, assess, advise or solve at scale. The company previously participated in Forum Ventures’ (Acceleprise) accelerator in 2020 and Google for Start-ups in 2021. The company is one of 15 that will be working through Stage 2 Capital’s latest cohort.

About ICwhatUCFounded in 2019, ICwhatUC is transforming the enterprise customer experience with our video customer service platform. Service organizations can remotely inspect, assess, advise or solve at scale. ICwhatUC is headquartered in Calgary, AB and privately held.

For more information, please visit www.icwhatuc.com, and follow the company on LinkedInTwitter, and Facebook.

Contact:

Tracy Posadowski
Chief Marketing Officer
ICwhatUC
587-997-7190
tposadowski@icwhatuc.com

Share

Up next

“Fixing What Really Matters: A Conversation with Valeria from The Appliance Repair Professionals”

December 15, 2025
Valeria leads with empathy and transparency, never sugarcoating or posturing. That honest mix is exactly what sparks a powerful, authentic “Hell Yes!” conversation.

PINCH Announcement

December 10, 2025
IrisCX is pleased to announce a strategic partnership with Pinch, LLC, a rapidly growing provider of onsite cleaning, turnover, and readiness services supporting single-family rentals, student housing, and multifamily communities across the United States. Together, IrisCX and Pinch will bring new levels of speed, transparency, and certainty to inspections, unoccupied unit checks, and turn readiness across Pinch’s nationwide footprint of over one hundred and fifty thousand cleaning providers.