Single Family Rental West 2025 
SFR Industry’s Largest Event | Scottsdale, Arizona 

Event: Single Family Rental West Forum 
Dates: December 2–4, 2025 
Location: Fairmont Scottsdale Princess, Scottsdale, AZ 
Hosted by: Informa Connect (IMN) 
Attending: Guillermo Salazar, CEO & Founder of IrisCX 

Exclusive 20% Discount for IrisCX Network 
Register now and save 20% on your pass 

🎟️ Use discount code: REU2333EVR 
🔗 Or register here: SFR West Discount Registration 

About Single Family Rental West 

Now in its 13th year, Single Family Rental West is the SFR industry’s largest annual event, bringing together over 1,800 decision-makers for 2.5 days of strategic discussions, networking, and deal-making in Scottsdale, Arizona. 

The forum connects the entire spectrum of the single-family rental ecosystem, from major institutional investors to emerging operators, with 225+ industry leaders speaking on the future of the SFR market. 

Who Attends 

• SFR investors, owners, and operators 
• Homebuilders and build-for-rent developers 
• Institutional investors and REITs 
• Lenders, brokers, and mortgage providers 
• Property technology companies 
• Legal and service providers 

Over 800 owners and operators attended in 2024, including 75% of the largest single-family rental owners in the industry. Major attendees include ARK Homes For Rent, FirstKey Homes, MORE Residential, Progress Residential, Invitation Homes, and hundreds more. 

Conference Focus Areas 

• SFR market conditions and investment strategies 
• Build-for-rent development and operations 
• Fix and flip strategies 
• Home equity investments and rent-to-own models 
• Resident experience and retention strategies 
• Technology and operational efficiency 
• Equity and debt market conditions 
• Property management at scale