A Risk-Taker Lands in Dallas
Michael Patton doesn’t follow the classic startup path. He isn’t a logistics expert or a multifamily industry insider. He starts with a finance degree from the University of Minnesota and works in corporate roles at UnitedHealth Group and Constellation Brands. But cubicles and quarterly reports don’t suit him.At 25, Michael seeks something more. He leaves the freezing polar vortexes of Minnesota and moves to Dallas for warmer weather and opportunity. Living in a 600-unit apartment complex, he spots a recurring problem: packages. Lost packages. Piles of boxes. Leasing staff overwhelmed with deliveries.Two of his own packages go missing. But more importantly, he sees this issue isn’t just annoying—it’s expensive. Valuable square footage disappears into storage rooms. Properties hire extra staff just to manage deliveries. Yet tenants still feel dissatisfied.The Real Problem Nobody Wants to Own
In the multifamily industry, the package problem is old news. The accepted solution? Package lockers. They're secure, familiar, and considered the "safe bet." But Michael sees these as short-term fixes for a rapidly growing issue.Buildings run out of space. Package volume explodes thanks to the Amazon era. Lockers overflow. Boxes pile up. Residents get frustrated. Staff lose focus on their core roles."Do you want your front office to become a glorified UPS store?" Michael asks. The answer is always no."A missing package isn’t just an inconvenience—it’s an emotional trigger," Michael explains. "That box might contain medicine, a birthday gift, or something deeply personal."Selling something new proves tough. Fetch, Michael's offsite package management vision, is an unknown. No big brand. No legacy. Buyers hesitate. Many already invest thousands in lockers. Others fear resident backlash over new fees.Then there’s the emotional side.People care deeply about their packages. One lost item can spark a storm of complaints, bad reviews, and tenant frustration. Property staff often spend hours on one package issue, creating a snowball of inefficiencies.This isn’t just about storage. It’s about reputation, morale, and experience.Getting to Hell Yes
Michael breaks through by selling a vision, not just a service.He realizes that "Getting to Hell Yes!" in sales means creating an emotional connection. It’s not about spreadsheets. It’s about helping people see the better future."I stopped talking about the features," he says. "I started showing them what their world could look like."He shows photos of cluttered leasing offices and stressed-out staff. Then he paints the alternative: calm offices, focused teams, happy residents receiving packages at their doors, on their schedules.Buyers begin to nod. Some say, “We could turn that space into a podcast studio.” That’s when he knows they’re in.Not everyone jumps. Some need more time or a failed solution to motivate change. But Michael sees the "Hell Yes" buyers fall into two groups:- They’re exhausted. Holidays or Prime Day push them past the breaking point. Their teams are overwhelmed.
- They tried and failed. Lockers didn’t scale. Packages still created chaos. They now want a permanent fix.
Redefining the Amenity Game
Fetch grows fast.From a modest warehouse in Dallas, Michael and his small team deliver packages by hand for a year. No fancy tech. Just Sharpies, spreadsheets, and hustle. Over time, Fetch builds a logistics network across 25 markets with 40 warehouses, a resident-facing app, and reliable delivery systems.Here’s how it works:- Packages go to Fetch’s offsite warehouse.
- Residents schedule deliveries via app.
- Fetch delivers to the door—no staff involved.
3 Takeaways
1. Sell the Future, Not the Fix
Michael doesn’t rely on specs or numbers. He paints a compelling future. ROI justifies the decision. Emotion drives it.2. Timing Triggers Action
Buyers act when they’re in pain. Fetch succeeds by showing up when the pain peaks: after holidays, walkthroughs, or during operational breakdowns.3. Trust Lowers Risk Perception
Early deals come from personal trust. Michael gives out his phone number. He stays available. He follows through. When the product is new, trust matters most.Today, Fetch stands as more than a logistics solution. It reimagines how properties handle deliveries. Michael Patton turns a common pain point into an opportunity for transformation. From a freezing Minnesota winter to "Hell Yes!" deals nationwide, he proves real innovation starts with small problems and bold vision.Because getting to "Hell Yes" isn’t just about closing a sale."It’s about opening a future worth believing in," Michael says.Our mission is to simplify the homeowners & home builders customer experience. Let Iris do the work.
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