- 85% said talking to an expert makes them feel more confident
- 84% are more likely to make a purchasing decision stemming from expert advice
- 81% feel influenced by speaking to home experts
When it comes to purchases and projects around the home, the most successful companies will offer a virtual consultation and service option that provides expert assistance and the convenience of digital technologies. Seven in 10 respondents are interested in using virtual assistant technology to help with building, renovation and maintenance projects, and 61% are using technology to solve home-related problems.“Seeing is believing, and consumers often have a hard time seeing,” said Sam Maglio, professor of consumer psychology at the University of Toronto. “They can’t envision how something will look in their home until it gets there. They struggle to translate verbal descriptions into a clear mental image. Immersive video takes out all the guesswork. It leaves consumers with a concrete sense of where things stand and what to do next.”The top two perceived benefits of virtual assistants are higher efficiency and greater accessibility. Perhaps that’s why 68% said they would at least double their DIY home projects if there was a virtual platform to streamline the process. This is true across generations, but 55% of those over 65 noted their DiY projects would largely stay the same.
“People want the personalization and expertise that comes from a human-to-human interaction when they are making decisions for their home, particularly complex decisions they might have to live with for a while,” said Salazar. “At the same time, they want the convenience that comes from digital interaction. Technologies such as video, AI, augmented reality and machine learning can provide consumers with hyperpersonalized recommendations and support when coupled with the knowledge of a product or service expert. In fact, people with such experiences tend to buy more and keep their product rather than return it. They also become loyal to brands that provide this type of interaction.”Follow usTwitter: @iriscxglobalLinkedIn: https://www.linkedin.com/company/iriscx/About IrisCXIrisCX is a leading SaaS company that is focused on providing personalized visual customer experiences for consumers to make product purchasing decisions, assemble products in their home and receive customer support. IrisCX’s smart video technology connects consumers anywhere to real-time expert help instead of waiting for in-person sales or technical assistance. Brands experience increased customer loyalty, reduced cost of customer and technical support, and a decrease in product returns. Powered by computer vision, conversational intelligence and machine learning, IrisCX can provide both step-by-step instructions for self-guided use, and live sessions with company experts. Founded in 2018, IrisCX is headquartered in Calgary and privately held, with operations across Canada. For more information, please visit https://iriscx.com.Media contactGrant ZehnderPRforIrisCX@bospar.com440.714.7958
Give your customers what they want. A more human experience, with IrisCX.
By: IrisCX • 19 September 2022
Online reviews are impactful because they reach people with purchasing intent – a total of 93% of new customers consult reviews before purchasing a product or service. With virtual CX, your team can start receiving and leveraging better quality reviews.
Authority Magazine Interview - Tracy Posadowski Of IrisCX On 5 Ways To Create a Wow! Customer Experience
By: Tracy Posadowski • 25 April 2023
How do you create a customer experience that people love? Make it human. Authority Magazine's Fotis Georgiadis sat down with our CMO Tracy Posadowski. In this interview, Tracy discusses why we assume it's intuitive for brands to deliver great experiences and fall short, and whether or not competition forces companies to deliver a better customer experience.
By: Tracy Posadowski • 29 June 2023
Our CTO Eradj Khaidarov was interviewed by Nat Rubio-Licht, senior reporter at The Daily Upside about how AI-based innovations in customer experience are being engineered to predict service outcomes to better serve customers. In the article "JPMorgan's customer service vibe check", Eradj was consulted as a leading authority on moving from human reaction to an AI predicted outcome in customer service.